Programme

How do emotions influence customer journeys, purchasing decisions, and loyalty? Through the shared perspectives of two convinced professionals, this roundtable explores the emotional drivers that make a difference. Between data, perceptions, and intuition, it’s time to focus on those who place feelings at the heart of strategy.

Dive into the heart of digitalization and omnichannel retail in ultra-competitive sectors with inspiring examples such as Kiabi, a major player present in 33 countries, and ALINEA with its 35 stores, e-commerce site, and social media campaigns on TikTok, Instagram, and more. This round table discussion reveals how data and AI are redefining strategies to increase agility and performance. Explore how to transform effectively at every stage of the marketing process, from insight to activation, including payment, through close collaboration between marketing and IT departments. An exceptional opportunity to hear from high-level experts, rich in concrete examples, agility, and practical feedback.

With his Mad Men expertise and entertaining anecdotes, Alexandre Lack, now in charge of advertising and branding at the advertiser after years in agencies, takes us on a thrilling journey from Verisure to mass consumption.
A powerful keynote speech to understand how to awaken a hesitant or overstimulated consumer.

Generative AI, virtual assistants, predictive analytics… AI is profoundly transforming how brands interact with their customers. Two professionals share their insights, experiences, and projects to explore how humans and AI can co-create a more seamless, personalized, and effective customer relationship.

Three exceptional French and international players—Guinot-Mary Cohr (beauty), Groupe Beneteau (leisure), and FDJ UNITED – La Française des Jeux (entertainment)—share their vision of digital transformation and business model evolution, integrating franchising, sustainable development, and customer focus, both in France and internationally. This inspiring round table discussion reveals concrete strategies focused on innovation, data, communication, and engagement. Decision-makers who have overcome major challenges share the keys to their success.

Let's take a confidential and exclusive look at the technologies that are redefining digital marketing: Agentic AI, autonomous systems, LLM, virtual reality... and adapt our strategies to consumers who are already accompanied by their *digital twins* and *friendly intelligence*.
Then let's look at the trends and ask the right questions to anticipate 2030: robotic interns, emotional tech, the intelligence economy... A forward-looking and futuristic moment, reserved for participants in the room: what is said in Cannes stays in Cannes.