Programme

How do emotions influence customer journeys, purchasing decisions, and loyalty? Through the shared perspectives of two convinced professionals, this roundtable explores the emotional drivers that make a difference. Between data, perceptions, and intuition, it’s time to focus on those who place feelings at the heart of strategy.

Dive into the heart of digitalization and omnichannel retail in an ultra-competitive sector, with inspiring examples such as Kiabi — a major player present in 33 countries — sharing its unique expertise. This roundtable reveals how apps, payments, data, and AI are redefining strategies to enhance agility and performance.

With his Mad Men-style expertise and colorful anecdotes, Alexandre Lack — now leading advertising and brand strategy on the client side after years in agencies — takes us on a thrilling journey from Verisure to mass-market brands. A powerful keynote to understand how to awaken hesitant or overstimulated consumers.

Generative AI, virtual assistants, predictive analytics… AI is profoundly transforming how brands interact with their customers. Two professionals share their insights, experiences, and projects to explore how humans and AI can co-create a more seamless, personalized, and effective customer relationship.

Two outstanding French players — Guinot-Mary Cohr in beauty and Groupe Beneteau in leisure — share their visions of successful transformation. At the heart of their strategy, this inspiring roundtable offers concrete takeaways you can apply. Their achievements have made them leaders in their respective industries, earning multiple awards. Discover the secrets behind their success.

Agentic AI, autonomous systems, LLMs, virtual stores — let’s decode the key technologies shaping digital marketing and start adapting our strategies today to engage with a consumer who lives alongside their digital twin and friendly intelligence.

Let’s also look ahead to 2030 by exploring surprising innovations such as robotic interns, emotional tech, and all facets of the intelligence economy.