Exhibitor workshops

We will address key themes such as data consolidation, reliability, and valuation, enabling effective management and action on relational strategy.

Audrey Roussel, Sales Director at Avanci, will explain how Bessec initiated its data transformation by consolidating its technical foundation, aiming to:

• Structure and unify the single view of the customer,
• Make the most of customer data to offer personalized and automated communications.

You will discover the essential steps of this project, as well as best practices for converting data into concrete actions and thus maximizing your return on investment.

Testimonial from our client BESSEC:

"We had to migrate to a new CRM tool, ensure data reliability, implement a Customer Reference Unit, and take control of the new CRM platform—all within a short timeframe. Challenge accomplished! We were extremely well supported throughout all phases of the project. From defining our needs to data consolidation and training on the tools, the entire Avanci team demonstrated great pedagogy. The rigorous methodology of the project allowed us to successfully complete this strategic migration. We now have effective tools to optimize our segmentation and personalize our communications with our clients. A big thank you to the entire team for their commitment, availability, and good spirits."