Exhibitor workshops

In a context where customer experience can no longer be separated from employee experience, Roole places symmetry of attention at the heart of its strategy. Thanks to intelligent automation of email dispatch from its back office and targeted retention actions, Roole combines operational performance with qualitative gains for teams. The result: significant efficiency gains and strengthened customer relationships.

Join a hands-on workshop where traditional SEO and optimization for LLM combine to :
Generate qualified leads and amplify your presence on Google and virtual assistants
Discover the challenges faced by marketing teams and the concrete solutions that have boosted their visibility
Leave with operational methods for combining SEO performance and the power of AI visibility in llms

What happens when a fintech brand stops playing it safe and starts personalizing at scale? Youdge found out.

In this powerful session, Carles Morant (CRM & Data Manager at Youdge) joins Sebastian Duque (Regional Director at Insider) to reveal how Youdge redefined its customer engagement strategy—from optimizing lead collection to converting drop-offs in real time.

You’ll walk away with:

• Proven tactics to reduce form abandonment

• A playbook for launching real-time journeys across SMS, email, and web

• Results that speak for themselves: 10% CTR, +198K users reactivated
  A preview of what’s next: Canada, WhatsApp, Web Push, and more
  

If your team is focused on performance, personalization, and growth—this session is for you.

With the disappearance of third-party cookies, brands must reinvent their data collection and activation strategies to remain competitive.

Discover how a multinational like Nestlé has successfully embraced this shift by building an innovative engagement strategy based on first-party and zero-party data collection.

In this session, Carine Chevrier (CRM Activation Manager, Nestlé Switzerland) and Constance Delpeyroux (Head of CSM, Qualifio) will share:

• How Nestlé Switzerland leverages gamification with Qualifio to collect data progressively while engaging its audience
• The tools and methods implemented: technical integrations, interactivity, and the use of data validation to ensure its quality
• The coordination of Nestlé’s strategy across local and global markets
  
• The outcomes achieved, featuring concrete and inspiring real-world examples
  

A must-attend session offering a practical guide to reinventing your customer data strategy for 2025.

Discover real-world cases of brands that capitalized on customer feedback to prioritize actions, boost operational efficiency, and mobilize their teams with Goodays Insight.

In large organizations, knowledge management and dissemination remain a constant challenge. Document silos, complex updates, and unequal access among teams are all obstacles that slow down internal performance and customer relationship quality.
Through feedback from a project carried out for one of the world's largest car manufacturers, this conference will show how a structured Knowledge Management approach, combined with conversational AI, can transform these constraints into operational levers.
We will review:

• the initial challenges (information fragmentation, governance, and contribution)
• the solution deployed (structuring, multi-channel distribution, IS integration)
• the contribution of AI (conversational engine, rapid access to reliable information, integration with internal LLM)
• the measured results (productivity gains, large-scale adoption, consistency of responses)

A session that puts into perspective how, in 2025, knowledge will become a strategic asset and how AI will make it exploitable on a large scale.

Marketing in 2025 is reshaping the rules of visibility. SEO, AI, and GEO (Generative Engine Optimization) are converging, bringing both new opportunities and challenges.

How should your strategies evolve to compete with ChatGPT, Gemini, and Google’s AI Overviews? How can you anticipate 2026’s emerging trends today, ensuring you remain at the forefront of Search?

In this masterclass, Michel Beck, Customer Success Manager at Semji, will show you how to:

• Stay visible in a web landscape where traditional clicks are fading away,

• Optimize your content specifically for AI-powered search engines,

• Anticipate industry shifts, turning disruption into lasting competitive advantage.

Join us for an actionable session designed to equip you with practical tools to master next-generation Search and prepare your marketing strategy for 2026.

How can you turn your customers into active contributors and build lasting emotional loyalty?

In this exclusive case study, discover how Carrefour structured and brought to life Ma Communauté, a brand community platform designed to boost engagement, highlight user-generated content, and support its CRM and Retail Media strategy.

Alongside the Skeepers team, Léa Jacquet (Head of Emotional Loyalty) and Mélina Millet (Project Manager for Ma Communauté) will share insights into the key challenges, strategic decisions, business outcomes, and future outlook of this initiative, which has become a cornerstone of Carrefour’s loyalty program.

A concrete and inspiring example for any brand looking to build a more authentic, sustainable, and value-driven relationship with its community.

Drawing on our experience with E-commerce customers such as Petit bateau, Nuxe, Yves Rocher, Aigle, Orchestra, Conforama and many others..., we'll present our best practices, hacks and major trends that have revolutionized the performance of our E-commerce customers in recent months.
This workshop will be in 2 parts and will enable you to answer 2 major challenges of 2025:
- How to leverage DATA to feed your strategy: product flow, product scoring, pmax, ...
- How to use AI to serve acquisition campaigns: Optimizations, copywriting, creatives, tracking, etc.
A good media strategy is no longer enough to be successful. With the DATA + AI combo, you'll leave this workshop armed to succeed at the end of the year!

Today, loyalty goes far beyond points programs: it plays out across all channels, with every interaction, and above all... in your ability to create a lasting emotional connection with your customers.In this workshop, Brevo and Cohort combine their expertise to help you generate more business through Smart Loyalty.

• Brevo Loyalty specializes in personalized, automated, omnichannel loyalty journeys integrated with CRM for real-time, effortless management.
• Cohort specializes in gamified loyalty experiences that encourage your customers to become your best ambassadors on social media.

Together, we will show you how to:

• Turn your loyal customers into active ambassadors.
• Connect CRM, loyalty, and social media to maximize your reach and impact.
• Effectively measure the impact of your actions on retention and revenue.

with

• Séraphie de Tracy, Co-founder & CEO of Cohort
• David Benaïnous, Director Mobile & Loyalty at Brevo

We will address key themes such as data consolidation, reliability, and valuation, enabling effective management and action on relational strategy.

Audrey Roussel, Sales Director at Avanci, will explain how Bessec initiated its data transformation by consolidating its technical foundation, aiming to:

• Structure and unify the single view of the customer,
• Make the most of customer data to offer personalized and automated communications.

You will discover the essential steps of this project, as well as best practices for converting data into concrete actions and thus maximizing your return on investment.

Testimonial from our client BESSEC:

"We had to migrate to a new CRM tool, ensure data reliability, implement a Customer Reference Unit, and take control of the new CRM platform—all within a short timeframe. Challenge accomplished! We were extremely well supported throughout all phases of the project. From defining our needs to data consolidation and training on the tools, the entire Avanci team demonstrated great pedagogy. The rigorous methodology of the project allowed us to successfully complete this strategic migration. We now have effective tools to optimize our segmentation and personalize our communications with our clients. A big thank you to the entire team for their commitment, availability, and good spirits."

Lost data, misattributed conversions, poorly managed budgets, marketers are facing an environment where traditional tracking is no longer enough. Yet, these obstacles shouldn’t hold back your performance.

Server-Side Tracking has now become a key lever to reliable data, more efficient campaigns, and maximized marketing ROI.

In this workshop co-hosted by Addingwell by Didomi and Yuri & Neil, you will discover:

• Why server-side has become a true game changer for advertisers.

• How to secure your analytics data despite the loss of third-party cookies, iOS/Safari restrictions, and adblockers.

• Real-world examples of brands that boosted their results thanks to server-side.

• A clear roadmap to kickstart (or accelerate) your own project and achieve measurable impact.

Join us to see how a technical subject can become a strategic advantage for your marketing campaigns!
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The list of challenges related to measuring advertising performance grows every day:

• GA4: sampling, “Unassigned,” latency, last-click, ergonomics…
• Consent refusal
• Pmax and Advantage+: the opacity of AI in campaign management
• Meta post-view: how to assess its value?

For every problem, there is a solution.

Damien Ousaci, CEO of ThankYou Analytics, reveals the advertising performance measurement strategies that are already driving the success of over 70 e-commerce businesses, thanks to ThankYou Analytics, the next-generation attribution solution.

Generative AI is revolutionizing search behavior, redefining how information and knowledge are disseminated, and ultimately reshaping the landscape of Search Marketing, both SEO and SEA.

In AI-generated search environments, the organic visibility of your content, products, and services—your "digital raw material"—can no longer rely solely on traditional SEO optimization strategies.

We’re now talking about Generative Engine Optimization (GEO), Knowledge Engine Optimization (KEO), and a Global Search approach. To remain visible, brands must stay agile and ensure they can still be discovered and prioritized across the information-seeking tools of today and tomorrow: ChatGPT, Perplexity, Gemini / Google, but also TikTok, Meta AI, LinkedIn, Amazon, and more.

This means understanding the growing importance of brand narrative influence in driving digital business growth. The future of Brand Content will revolve around E.E.A.T (Expertise, Experience, Authority, Trust), authenticity, customer satisfaction, and the added value of the information you share with your target audiences.

This strategic Global Search approach should empower you to turn your competitive advantages and brand footprint into real ambassadors of your ability to meet your future customers’ needs—at every step of their decision-making journey.

During this workshop, we’ll explore real-world, actionable strategies to help you prepare for changing behaviors and AI-augmented search experiences.

Omnichannel, without complexity, is possible. Yet customer expectations have never been higher. Customers demand fluidity, speed, and personalisation at every step. The difference is in the detail: a natural messaging exchange, a relevant recommendation, a seamless transition.  In this workshop from Twilio, you will discover how to transform every touchpoint in to an engagement opportunity, by combining conversational intelligence and customer data. With the help of a short demo, we'll show you how to bring your vision to life and demonstrate why continuous engagement is the key to exceeding your customers' expectations.

There are few levers to truly take your Google Shopping performance to the next level.

In this workshop, we’ll show you how to generate +10% to +100% ROAS through two powerful levers that are rarely used to their full potential:

• Product feed enrichment to maximize the visibility and relevance of your ads

• Predictive AI to anticipate purchase intent and optimize your bidding in real time

A 100% hands-on session, featuring real-world examples and actionable strategies.

Bilel Raouli, Head of Marketplace Customer Experience at Fnac Darty, will discuss the collaboration with Glanceable and the impact this AI solution has had on the Fnac Darty marketplace, as well as the challenges it has helped address.

A new chapter of the partnership is unfolding with the introduction of the first AI‑agent workflows, set to amplify customer relations and marketplace performance even further.

Fnac Darty and Glanceable will present this innovation and the results they expect to achieve.