Conferences & workshops organized by THANKYOU ANALYTICS
GA4, consent, Pmax, post-view, the decline of cookies: the advertising performance measurement strategies adopted by more than 70 e-retailers to maximize their results.
The list of challenges related to measuring advertising performance grows every day:
- GA4: sampling, “Unassigned,” latency, last-click, ergonomics…
- Consent refusal
- Pmax and Advantage+: the opacity of AI in campaign management
- Meta post-view: how to assess its value?
For every problem, there is a solution.
Damien Ousaci, CEO of ThankYou Analytics, reveals the advertising performance measurement strategies that are already driving the success of over 70 e-commerce businesses, thanks to ThankYou Analytics, the next-generation attribution solution.
Speaker:
Damien OUSACI
CEO – THANKYOU ANALYTICS
End of cookies, consent, post-view, cross-device... ThankYou Analytics is the next-generation attribution solution that addresses all these challenges, enabling more accurate performance management for your acquisition campaigns. Simple, reliable, and designed to optimize every euro invested. Ready to step into this new era.
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