Conferences & workshops organized by SKEEPERS
Brand Community: A New Driver of Loyalty and Performance at Carrefour
How can you turn your customers into active contributors and build lasting emotional loyalty?
In this exclusive case study, discover how Carrefour structured and brought to life Ma Communauté, a brand community platform designed to boost engagement, highlight user-generated content, and support its CRM and Retail Media strategy.
Alongside the Skeepers team, Léa Jacquet (Head of Emotional Loyalty) and Mélina Millet (Project Manager for Ma Communauté) will share insights into the key challenges, strategic decisions, business outcomes, and future outlook of this initiative, which has become a cornerstone of Carrefour’s loyalty program.
A concrete and inspiring example for any brand looking to build a more authentic, sustainable, and value-driven relationship with its community.
Conference Moderator:
Angelica REYES
Chief Marketing Officer – SKEEPERS
Speakers:
Mélina CHARBOIS
Marketing Project Manager – CARREFOUR
Léa CROCE-KOENIG
Emotional Loyalty Manager – CARREFOUR
Skeepers is the European leader in shopper engagement solutions. We provide a fully integrated one-stop-shop UGC suite for brands to bond with consumers, amplify reach, boost engagement, drive sales and customer retention. More than 8,000 clients across the globe use our AI-based solutions.
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