Conferences & workshops organized by QUALIFIO

With the disappearance of third-party cookies, brands must reinvent their data collection and activation strategies to remain competitive.

Discover how a multinational like Nestlé has successfully embraced this shift by building an innovative engagement strategy based on first-party and zero-party data collection.

In this session, Carine Chevrier (CRM Activation Manager, Nestlé Switzerland), Axelle Fillaudeau (Digital Presence & Operations Lead, Nestlé France) and Constance Delpeyroux (Head of CSM, Qualifio) will share:

• How Nestlé leverages gamification with Qualifio to collect data progressively while engaging its audience
• The tools and methods implemented: technical integrations, interactivity, and the use of data validation to ensure its quality
• The coordination of Nestlé’s strategy across local and global markets
  
• The outcomes achieved, featuring concrete and inspiring real-world examples
  

A must-attend session offering a practical guide to reinventing your customer data strategy for 2025.