Conferences & workshops organized by CYBERCITE

Generative AI is revolutionizing search behavior, redefining how information and knowledge are disseminated, and ultimately reshaping the landscape of Search Marketing, both SEO and SEA.

In AI-generated search environments, the organic visibility of your content, products, and services—your "digital raw material"—can no longer rely solely on traditional SEO optimization strategies.

We’re now talking about Generative Engine Optimization (GEO), Knowledge Engine Optimization (KEO), and a Global Search approach. To remain visible, brands must stay agile and ensure they can still be discovered and prioritized across the information-seeking tools of today and tomorrow: ChatGPT, Perplexity, Gemini / Google, but also TikTok, Meta AI, LinkedIn, Amazon, and more.

This means understanding the growing importance of brand narrative influence in driving digital business growth. The future of Brand Content will revolve around E.E.A.T (Expertise, Experience, Authority, Trust), authenticity, customer satisfaction, and the added value of the information you share with your target audiences.

This strategic Global Search approach should empower you to turn your competitive advantages and brand footprint into real ambassadors of your ability to meet your future customers’ needs—at every step of their decision-making journey.

During this workshop, we’ll explore real-world, actionable strategies to help you prepare for changing behaviors and AI-augmented search experiences.